National Hugging Day was created in 1986 by Kevin Zaborney. His friend was the granddaughter of the proprietors of Chase’s Calendar of Events. Zaborney chose January 21 because it was the time between the winter holiday season and the new year’s birthdays, which he noticed was a time people tend to feel low in spirits. He also felt that Americans were often too embarrassed to show affection in public and hoped National Hugging Day would change that, though he never actually thought it would catch on. Please join us as we participate in this campaign. Give someone you love a hug and send it to firstname.lastname@example.org! Hugs R Love!